In celebration of Ocean Day, Pangaia created the Ocean Collection. As the very first joiner of the Social Media and Creative team, I worked on the ideation, moodboard, social media curation and campaign strategies with the team. We curated a set of campaign teasers, product giveaway contest and user-generated content (UGC) newsletter campaign. The collection received positive responses and was sold out within a week. We increased Instagram follower numbers 100k within the first month of launch.

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