Travel Correspondences with Robert
INTRO
An assemblage project we have worked conjunctly with a freelance journalist, Robert Spangle, a free-form and subjective collage of photographic artefacts in the form of a journal, depicting the life of a traveller, from his point of view. We achieved an increase of 35% in web traffic and 23% in sales tractions in the campaign.
SCOPE
Creative Production
Campaign Concept
Newsletter Curation
Press Relation
Influencer Campaign
FREDERICK, OK, USA
June the 10th of 2021
We have an instinct for travel, I'm sure that's beyond doubt by now,
most instincts goals are direct, not this one.
Not anymore than travels goal is its destination.
Half the trip is getting there, and half of it is falling.
Not just out of a plane, but down,
sometimes out and mostly, unexpectedly, into the sun.
Between a first step and a destination, your expectation and reality
is the real aim of travel:
Empirical, Objective, Experiential Knowledge.
It's your knowledge, though you will have borrowed it from a few you met a long the way,
better even than what you might learn is what you can forget.
You can forget borders, what the news said, permanence.
In a few years, across many countries and the same sky,
you will come to know nothing, except what you know absolutely.
ROBERT J. SPANGLE